Tips from Nikitas Communications

Unfavorable, Unfair, or Inaccurate?

Jun 17, 2023

The outcome of interaction with traditional news media is never certain. But I contend the benefit of coverage is almost always worth the risk. And if you are armed with simple messaging tactics, and you stay on message, accurate and even beneficial coverage is more likely to result. Always monitor the coverage and have realistic expectations. After an interview with a journalist, seek out the final product. Observe how you came across. Read your quotes if in print. If you don’t like what you see, ask yourself: was the coverage unfavorable, unfair, or inaccurate? There is a difference. If unfavorable, ...Read More

Video Conferencing: Look Me in the Eye, and Keep Your Nose in the Middle

Most of us are Zooming/Skyping/Microsoft Teaming in this time of Covid-19. I prefer Zooming with clients and to teach my grad school class “Media Strategy and Skills.” But most people are still framing these videoconferencing ...Read More

Apr 17, 2021

Google Me

Google The Reporter After you agree to a media interview, take a minute to research the reporter you’ll be speaking with. Google the reporter. The communications or PR staff at a larger entity may do ...Read More

Apr 2, 2020

Collaboration?

The tip: Be Aware of Cultural Differences When dealing with media outside the U.S., do your homework before traveling. Talk to colleagues familiar with media in the country you’re traveling to. Talk to your corporate ...Read More